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Diono
Diono
Marketing, Compliance Design, Packaging, Digital Illustration, Technical Writing, Product Development, and Print Design.
Software, programs and tools: Zendesk, YouTube, Adobe Illustrator, InDesign and Photoshop
I'm proud to have played a part in...
I'm proud to have played a part in completely redesigning the brand's vision. We shifted the identity from what was traditionally expected to a fun and exciting image that resonates with today’s generation of parents. I redesigned all labels, manuals, and packaging for car seats, boosters, and accessories to better align with the brand's new ideology.
%50 in waste reduction!
%50 in waste reduction!
%50 in waste reduction!
Our team initiated a "Go Green" packaging initiative by redesigning cartons to reduce waste and materials by over 50%, ultimately saving the company money and minimizing our environmental footprint.
Collaborated with cross-functional teams to develop manuals, labels, packaging, and marketing assets. I ensured compliance with brand guidelines and language regulations tailored for the North American market, while also leading quality control efforts and vendor collaborations to uphold production standards.
Cross-Functional Team
%60 cost reduction!
%60 cost reduction!
%60 cost reduction!
Participated in a brand-wide redesign, streamlining product manuals, packaging, and labels to align with Diono’s evolving identity. This initiative significantly reduced production costs and minimum order quantities (MOQs) by over 60%
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